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Blue Knot Foundation Blog

Check out our recent blog posts to stay up to date with our work, latest research and articles curated by the Blue Knot Foundation Marketing & Communications team. Should you have any suggestions or contributions please contact us via email: marketing@blueknot.org.au.

Articles

18

ASCA is excited to introduce you to its 1in4 campaign. This campaign has a profound message, but is delivered in a simple accessible format. It was produced with the generosity of Matterhorn, a creative agency and a number of their partner organisations. 

www.1in4.com.au asks people to log onto Facebook, or if they’re not on facebook to proceed with the experience regardless. It then takes people on a journey introducing them to a statistic of which everyone should be aware, using the person’s Facebook friend list. The campaign also includes an online film and TV spot with print and social media adding further support. It not only drives awareness but also seeks donations which will be used provide workshops to help adult survivors of childhood trauma and abuse or their family, friends, partners and loved ones find their path to recovery.

Dr. Cathy Kezelman, President of ASCA talked about Matterhorn and the role of Garry Horner and Matt Kemsley, from the agency. 
 “Garry, Matt and I have known each other for a number of years, when they presented us with the new campaign I was impressed by the power, poignancy and simplicity of the message. And the ingenuity of the delivery. We couldn’t be more excited with the end result. They share our passion for the needs of adult survivors of childhood abuse and trauma and this campaign will undoubtedly change lives and that’s no mean feat.”

Without giving too much away please log in for your experience at www.1in4.com.au and please share it with your friends to spread the word.

Comments

kim
# kim
Tuesday, 18 November 2014 3:31 PM
In a typically survivor, non trusting manner, I was reluctant to share with FB friends so continued without it on round one checking out this campaign. Second attempt, I thought I'd give the FB option a run through only 'unclicked' the friends list. There appears to be no way to change that now? Please advise.
Anonymous User
# Anonymous User
Tuesday, 18 November 2014 3:31 PM
Hi Kim, I have just spoken with our tech guys and they have suggested that sometimes a user may need to 'clear their cache' as their computer may be defaulting to the original setting that you have selected. Depending on your computer and its operating system this will vary although there are instructions on how to do this here: http://www.wikihow.com/Clear-Your-Browser%27s-Cache
kim
# kim
Tuesday, 18 November 2014 3:31 PM
Thanks for the suggestion, will look into it now.

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Testimonials

“Blue Knot Foundation has a key role to play in the building of community capacity in care provision to those who have experienced childhood abuse and trauma in any environment.”

NIALL MULLIGAN Manager, Lifeline Northern Rivers

“I think Blue Knot Foundation is a fantastic support organisation for people who have experienced childhood trauma/abuse, for their families/close friends and for professionals who would like to learn how to more effectively work with these people.”

Psychologist Melbourne

“It's such a beautiful thing that you are doing. Helping people to get through this.”

ANONYMOUS

“It was only last September when I discovered the Blue Knot Foundation website and I will never forget the feeling of support and empathy that I received when I finally made the first phone call to Blue Knot Helpline, which was also the first time I had ever spoken about my abuse.”

STEVEN

"At last there is some sound education and empathetic support for individuals and partners impacted by such gross boundary violations.”

TAMARA

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Phone: 02 8920 3611
Email: admin@blueknot.org.au
PO Box 597 Milsons Point NSW 1565
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Phone: 1300 657 380
Email: helpline@blueknot.org.au 
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For media comment, please contact:
Dr Cathy Kezelman
+61 425 812 197
+61 2 8920 3611
or ckezelman@blueknot.org.au


For media enquiries, please contact: 
Jackie Hanafie
+61 3 9005 7353
+61 412 652 439
 or jackie@fiftyacres.com

 

The information and resources on this site are provided for general education and as information and/or a guide only. They do not replace, and should not be used as a substitute for, counselling, therapy or other services, and should at no time be regarded or treated as professional advice of any kind. Personal needs and circumstances should always be carefully and thoroughly considered to determine the optimal approach in each individual case.