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National childhood trauma organisation officially launches new corporate identity to reflect expanded role

Sydney, Australia, 11 April 2016  Blue Knot Foundation, formerly known as Adults Surviving Child Abuse (ASCA), the leading national organisation working with adult survivors of childhood trauma including abuse, today announced its new name. Blue Knot Foundation’s revamped corporate identity aligns more closely with the organisation’s expanded brief as well as its vision for the future.

In rebranding to Blue Knot Foundation, the change signals the maturing of community awareness around trauma and parallels the organisation’s growth and leadership in this area. Blue Knot Foundation delivers a comprehensive range of critical services including its specialist Blue Knot Helpline, educational workshops, professional development training, supervision, consultancy and other services.

President of the Blue Knot Foundation, Dr Cathy Kezelman AM, said,Blue Knot Foundation more rightfully reflects our core mission, which is to support the recovery of adult survivors of all forms of childhood trauma, not only childhood abuse.”

Further to this, the rebrand encapsulates the powerful resonance of Blue Knot Day – the organisation’s national awareness day – within the Australian community,” Dr Kezelman said.

The organisation’s specialist Blue Knot Helpline number remains the same and offers help and support from 9.00am - 5.00pm, Monday through to Sunday.

Blue Knot Foundation's artwork is harmoniously aligned with our current logo, which features a tangled knot - symbolising the complexity of childhood trauma. Blue is the colour of the sky and a clear blue sky provides the space for new possibilities. Blue Knot Foundation empowers survivors to untangle the complex issues with which they grapple and provides hope and optimism for recovery.

Help and support is available from the Blue Knot Helpline on 1300 657 380, 9.00am - 5.00pm Monday – Sunday, or visit the Blue Knot Foundation

See published article here: 


carley Port
# carley Port
Tuesday, 10 May 2016 7:07 PM
OK You promote elite professionals. What can you offer survivors? 1300 numbers earn money for you by charging callers by the minute (1800 numbers are free for callers). Looks like you are re-victimising the victims for your own profit. Shame.
Blue Knot Foundation
# Blue Knot Foundation
Monday, 16 May 2016 3:16 PM
Dear Carley,

Blue Knot Foundation is a not-for-profit organisation with all income generated from its professional training program invested back into the work of the organisation. This includes the Blue Knot Helpline, which provides short-term telephone counselling support and information to survivors of childhood trauma and abuse. The Helpline can be accessed for the cost of a local call from a landline and callers are welcome to request a call back as long as they reside in Australia. The Helpline can also be accessed via email at no cost at: The Helpline is open between 9am and 5pm AEST Monday-Sunday.

Kind regards,
Blue Knot Foundation

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Health Direct


Head to Health


“Blue Knot Foundation has a key role to play in the building of community capacity in care provision to those who have experienced childhood abuse and trauma in any environment.”

NIALL MULLIGAN Manager, Lifeline Northern Rivers

“I think Blue Knot Foundation is a fantastic support organisation for people who have experienced childhood trauma/abuse, for their families/close friends and for professionals who would like to learn how to more effectively work with these people.”

Psychologist Melbourne

“It's such a beautiful thing that you are doing. Helping people to get through this.”


“It was only last September when I discovered the Blue Knot Foundation website and I will never forget the feeling of support and empathy that I received when I finally made the first phone call to Blue Knot Helpline, which was also the first time I had ever spoken about my abuse.”


"At last there is some sound education and empathetic support for individuals and partners impacted by such gross boundary violations.”


Contact Us

Phone: 02 8920 3611
PO Box 597 Milsons Point NSW 1565
Hours: Mon-Fri, 9am-5pm AEDT

Blue Knot Helpline
Phone: 1300 657 380
Hours: Mon-Sun, 9am-5pm AEDT

For media comment, please contact:
Dr Cathy Kezelman
+61 425 812 197
+61 2 8920 3611

For media enquiries, please contact: 
Julia Macerola
+61 422 337 332