Blue Knot Foundation is excited to introduce you to its 1in4 campaign.
This campaign has a profound message, but is delivered in a simple accessible format. It was produced with the generosity of Matterhorn, a creative agency and a number of their partner organisations.
www.1in4friends.com.au asks people to log onto Facebook, or if they’re not on Facebook to proceed with the experience regardless. It then takes people on a journey introducing them to a statistic of which everyone should be aware, using the person’s Facebook friend list.
The campaign also includes an online film and TV spot with print and social media adding further support.
It not only drives awareness but also seeks donations which will be used provide to workshops to help adult survivors of childhood trauma and abuse or their family, friends, partners and loved ones find their path to recovery.
Watch the video now!